EDUCATION:

Master of Science  |  Design and Merchandising  |  Graduated 2015
Colorado State University  |  Fort Collins, Colorado
Focus: Social Psychology of Dress, Merchandising Processes and Research Methods.
Masters Thesis: Consumer Acculturation and Reacculturation Experience: Taiwanese Returnees' Negotiation of Roles and Identity through Dress.

Bachelor of Arts  |  Communications and Chinese Studies  |  Graduated 2001
University of California San Diego  |  La Jolla, California
Focus: Communication Theory, Chinese Language and History.

EXPERIENCE:

Social Media Marketing Specialist  |  2020-Present
Freelance |  Irvine, California
  • Specialising in social media, content creation, community management, influencer outreach, strategy, analytics and advertising. I provide expertise and guidance for projects across a variety of sectors and help companies grow their engagement and following through social channels. ​

Social Media Manager  |  2020
Mariners Church |  Irvine, California
  • Responsible for the success and growth of Mariners Church social media accounts (Facebook, Instagram, Twitter and YouTube) for 3 congregations, 4 platforms and 8 channels with over 60,000+ followers.
  • Published engaging original content daily while ensuring design and brand alignment.
  • Managed paid social campaigns, made budget recommendations, reported on campaign success and implemented an influencer outreach campaign.
  • Championed communication with followers, creating a culture of timely response and engagement.
  • Increased following by 26% from 46,954 to 58,864; engagement by 67.8%; and impressions by 80.5% across all platforms.
  • Consistently reported on KPI's.
  • Created graphics and videos, edited photographs, and covered live events.
  • Lead small but mighty team of graphic designers and photographers.

Social Media Manager  |  2018-2020
Mariners Church Bookstore |  Irvine, California
  • Responsible for creating, planning, curating, monitoring and managing the Mariners Bookstore Social Media platforms. 
  • Created all Communications pieces for the Bookstore from event invites, graphics for social media, all signage for store, merchandise tags, etc.
  • Responsible for creating all original content, copy and images. Communicate big ideas in concise and consumable message as well as taking photos of merchandise and creating videos to engage followers.
  • Created original content and social media graphics for daily postings.
  • Developed unique brand voice and positive online reputation with followers through offering inspiring content and responding promptly and personally to comments.
  • Increased social media following by 500+ followers without ads.​
  • Manage photography volunteer team.
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Visual Merchandiser  |  2017-2020
Mariners Church Bookstore |  Irvine, California
  • Responsible for executing the creative vision for the store as well as creating and organizing visual displays.
  • Supported Buyer in the selection and purchase of apparel and gift merchandise based on trend data. 
  • Organized stock room and managed inventory preparation and execution.
  • Collaborated with sales staff to provide excellent customer service.
  •  Worked with management team to drive results with strong merchandise strategies and execution. 

Kindergarten and First Grade Saturday Coordinator  |  2015-2017
Mariners Church |  Irvine, California
  • Coordinated and implemented Mariners Kids Saturday church program for 60-100 Kindergarten and First graders. Oversaw programming, updated curriculum, and planned special events for K/1 families. Adjusted room décor to match monthly themes. Recruited, trained, and mentored 25 volunteers.
  • Organized and carried out monthly special events in collaboration with Mariners Family ministry.
  • Planned, recruited for, and executed a breakfast outreach program for 120 kids from a community center in Santa Ana to support their attendance at Mariners Kids VBS 2016.
  • Recruited and mobilized a 10 person prayer team to support 2,000 attendees, 1,000 volunteers and their families at Mariners Kids VBS 2016.
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Freelance Graphic and Textile Designer  |  2011-2015
Tustin, California  
  • Created business cards and flyers for local businesses. 
  • Communicated with clients to develop custom advertisements, marketing collateral and website design.
  • Designed repeat textiles using U4ia CAD program.

Childcare Worker  |  2011-2012
Mariners Church |  Irvine, California  
  • Oversaw every aspect of child’s time, from play, to snacks, free time, music and story time. Worked closely with other childcare staff, helped set-up and clean-up classrooms, and followed Mariners Church safety guidelines. 

Tutor  |  2009-2010
Grace Christian Academy  |  Taipei, Taiwan
  • Tutored students weekly on multiple subjects ranging from Environmental Science and Algebra to Grammar.
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Teaching Assistant  |  2006-2007
Colorado State University  |  Fort Collins, Colorado
  • Taught 1 month of lectures along with leading weekly discussions and office hours for Merchandising Processes college class. 
  • Mentored student teachers, graded exams and quizzes.  

Technical Editor  |  2006-2007
Housing and Society Journal |  Fort Collins, Colorado
  • Formatted Housing and Society Scholarly Journal for publication using Adobe InDesign. Recreated charts and diagrams, proofread manuscripts and worked closely with the Executive Editor.
  • Worked with a professional printer and trained a new Technical Editor.

Research Assistant  |  2005-2006
Colorado State University  |  Fort Collins, Colorado
  • Conducted research on the effects of employee dress on service quality with Colorado State University Design and Merchandising Professor.
  • Contributed research and art work for a conference paper. 
Conference Paper: Yan, Ruoh-Nan, Watchravesringkan, Kittichai, Zarubin, Tracy, & Yurchisin, Jennifer (2006). The effects of employee dress on service quality inference and perception of store image. In Joel R. Evans (Ed.), Retailing 2006: Strategic Challenges in the New Millennium, Special Conference Series (Vol. XI, pp. 280-285). Hempstead, NY: Academy of Marketing Science..

Sales Representative  |  2005-2006
Allyson Simon Brides  |  San Diego, California
  • Serviced existing accounts and established new accounts by constructing sample sales brochures complete with hand drawings for prospective clients. 

Production Assistant  & Retail Associate  |  2005
Ashfrancomb  |  San Diego, California
  • Cataloged designers t-shirt imagery and performed retail duties.

Production Intern  |  2005
Osiris Shoes  |  San Diego, California
  • Assisted production department by tracking inventory, overseeing shipping supplies, email correspondence and fielding phone calls. 

Sales Associate  |  2005
Neiman Marcus  |  San Diego, California
  • Sales associate for womens sportswear.
  • Responsible for clientele development and a focus on customer service. 

Marketing Assistant  |  2002-2005
LandAmerica Southland Title  |  San Diego, California
  • Created promotional materials such as flyers, invitations and booklets using Adobe InDesign for Sales Representatives. Worked closely with in-house Marketing and Sales team on marketing strategies.

VOLUNTEER WORK:

Mariners Kids Creative Team  |  2018-2020
Mariners Kids   |  Irvine, California
  • Member of Think Tank responsible for generating creative content and ideas for Mariners Kids Vacation Bible School. 
Exceptional Families  |  2019-Present
Exceptional Families   |  Irvine, California
  • Volunteer with Special Needs Youth.

After School Program Coordinator  |  2015-2018
Mariners Church  |  Irvine, California
  • Responsible for coordinating a weekly after school program for at risk youth. Scheduled volunteers, created character based Bible lessons, managed supply inventory and provided one-on-one tutoring. 

Reflections Art Program Committee Chair  |  2015-2016
Red Hill Elementary PTA  | Tustin, California
  • Coordinating all aspects of The Reflections Art Program competition from flyer distribution, marketing, recruiting judges, rewarding children for participation and putting on an art show for all participants. The Reflections Art Program is a student art recognition and achievement program sponsored by the National PTA at Red Hill Elementary school. 

Art Teacher  |  2013-2015
Newport Christian School  | Newport Beach, California
  • Taught the Meet the Masters art curriculum to K-4th grade students once a month. Instruction focused on art history, technique instruction, oil pastels and self portraits. 

Yearbook Designer  |  2012-2014
Newport Christian School  |  Newport Beach, California
  • Coordinated and executed yearbook design for 2012-2013 and 2013-2014 school years. Collected pictures, planned design and coordinated with staff to produce school yearbooks. 

Rummage Sale Coordinator  |  2009-2010
ParentPages Rummage Sale |  Taipei, Taiwan
  • Organized volunteers, created promotional flyers, and marketed the 13th Semi-Annual Fund raising Rummage Sale for Taipei’s Expatriate Community Playgroup through ParentPages organization. $2,300 was raised and donated to a local orphanage.

SKILLS:

Social Media Strategy, Digital Marketing, Google Ads, Google Analytics, Copywriting, Project Management, Market Research, Adobe InDesign, Photoshop, Illustrator, Premiere Pro, Lectra U4ia CAD, NVIVO, Word, Excel and Powerpoint. Macintosh and PC Literate, Proficient in Spoken Chinese Language.

CERTIFICATIONS:
Facebook Certified Digital Marketing Associate |  Dec 2020-Dec 2022
  • The Facebook Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.
Google Ads Certification |  Jan 2021-Jan 2022
  • Google recognizes mastery of the fundamentals of building and customizing effective Google Search campaigns.
Google Display Ads Display Certification |  Jan 2021-Jan 2022
  • Google recognizes mastery of the fundamentals of developing and optimizing effective Google Display campaigns.
Google Analytics Certification  |  Jan 2021-Jan 2022
  • The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

REFERENCES:

Available Upon Request.